Market analysis and management of Liberty Cinema

Market analysis and management of Liberty Cinema At the liberty cinema, the customer comes to the location in order to get the move entertainment, since the customer has to be physically present to experience the movie on the theater screen. The geographical cinema is conveniently located at No 35, Dharmapala Mawatha, Colombo-3. This location is very convenient since it is in the heart of Colombo making it easily accessible for all the customers from Colombo as well as out of Colombo. (Service schedules) Speak about time, only geographical location is mentioned People According to Lovelock and Wright (2002) people mean customer and employees who are involved in service production and provision, and many services depend on direct personal interaction between customers, firms and employees. The nature of these interactions strongly influences the customer perception of service quality. Customers often judge the quality of the service they receive largely on their assessment of the people proving services. From a cinema customer expect standard service, value for money and so on. On the other hand the employees need to enhance their profitability by satisfying customers fully. The targeted groups of customers for liberty cinema are mainly teenagers between 16-24 years of age, children under the age of 16 and families and therefore they screen cartoons, fictions and actions movies (English and Hindi only) in order to cater to their target market well. They screen these movies along with the worldwide release dates in order to cater the desperate customers well in advance. As you can see from the diagram, Liberty Cinema employees 17 staff that are recruited by the firm and 2 security officers from an outsourced company. Special training has been provided to the technicians to overcome any interruption .All employees are highly motivated and their efficiency can be easily seen on highly crowded days. Speak about front stage and Back stage employees in the organization try to divide employees The success of marketing a service is tied closely to the selection, training, motivation and management of people (Payne, 2001) Physical evidence According to Lovelock and Wright (2002) and marketing terminology glossary Physical Evidence refers to visual or other tangible parts or clues that provide evidence of service quality and performance which customers can actually see or experience when they use a service. (http://www.mshmgi.com/glossary,P,Physical+Evidence.html) (Lovelock and Wright, 2002 (Offline), Principles of Service marketing and management, Second edition) Or This is the service firms physical environment where the service is created and where the service provider and customer interact, plus any tangible elements that are used to communicate or support the role of the service. (the essence of service marketing, series editor: adrian buckley, author: adrian payne,2001) In this service which is the film entertainment the visual or the other tangible clues that provide evidence of service quality and performance comes in a number of various ways. The Paper works such as invoices which are given when advance booking is made by visiting as well as the e-mail when booked over the internet and tickets provided before entering the cinema hall, furnishings of the interior cinema and seats, Internet WebPages (www.eapmovies.com), uniforms of employees (the employees wear black color trousers and orange t-shirts with the name EAP movies printed on left pocket), the building, the advertisement provided in newspapers and websites and so on. Speak about Create and maintain physical appearances Buildings/landscaping Interior design/furnishings Vehicles/equipment Staff grooming/clothing Sounds and smells Other tangibles Manage physical cues carefully- can have profound impact on customer impressions Product All the components of core and supplementary products that create value for customer Core product and supplementary products of Liberty Cinema Core product In service marketing, product refers as a service. product must be unique from competitors because when customers approach to service organization customers must feel no other service providers offer such features, Libertys core service is entertaining customers so their core product Is movies, especially shows latest Hollywood and Bollywood movies, particularly U rated movies, Liberty targets only Family movie. Supplementary product Supplementary product is additional service, that is delivered during the core production process in order to enhance the core product value and make customers to feel more convenience, Liberty is a one of the best cinema hall in Colombo that provides supplementary services that are Car park (outsource) Snack shop Comfortable seats Air condition Reservation State of the Art Surround Sound System It is apparent is a cinema hall cannot have many other supplementary services however, Liberty provides necessary additional requirements. Other types of products Expected product Expected product (service) is directly links to Core product, Expected product, is customers expectation on the core product. Customers expectation entertainment movies, if customer is not satisfied shown movie. Lets say Two movies are released X and Y and liberty shows Y movie but customers expectation is X movie definitely that will ruin Libertys reputation and profit. Therefore, not only Liberty but also other Service organizations must consider customer expected product. Productivity and Quality Efficient and effectiveness in Service Productivity Better Service productivity is the degree to which organizations reduce input and increase output that is the existing trend in service sector this will help to increase profitability so as Liberty Follows this concept. Productivity can be easily seen when present at the cinema. The staff is highly efficient and productive, helping keep the environment clean and having the viewers enjoy the movie with maximum clarity and quality. Due to this success, Liberty Cinema enjoy houseful shows every time a box office movie is released, which earns an average revenue of Rs 600,000.00. In terms of productivity, Liberty Cinema employees 14 staffs and manages motivate them to gain their potential output. The premises is kept clean after every show so that everyone is able to enjoy. Customer driven approach productivity used in Liberty cinema Changing the timing of customer demand Liberty Cinema, tries their best to cater to the growing demand. They only provide the latest movie and they try their maximum to shows movies on simultaneous release all over the worlds. Example : Raavan was released simultaneously with the world wide release. Robin Hood is delayed due to the growing demand for the movie Eclipse. Involving customer more in production Customers involvement is huge during service production because they have to do all the task to get the service, technologies introduced to reduce the involvement of employees For E.g. Customers can get information such as show time ,place and can reserve tickets from Libertys website, Eticketing or can reserve ticket within a minute using Dialog SMS. Customers willing to server by themselves than others so as liberty follows this concept. For e.g. self-service pumps have increased gas station productivity (book) These factors shows Liberty currently involving improve productivity in order to unique among competitors. Service Quality Liberty Cinema enjoys to be the best state of the art modern theatre, its only competitor is also managed by their parent company that Savoy Cinema. Customers always compare the service with other competitors, when quality is below than competitors that shows poor service quality. Analyzing Libertys service quality dimension Reliability At the liberty cinema there 17 staffs including a manger, they works as a team to provide service accurately without any delay that is what customers always expect. In addition, it is a cinema hall so complete operation is depends on back stage staff, for e.g. they have three operating staffs, an accountant to keep organization finance record. Tangibles Liberty Cinema has been recently undergone refurbishment to give a modern touch. The exterior is more of a classic theater and interior is cozy making the viewer to enjoy the movie. The seats of highest quality and is placed and arranged to provide a clear view of the giant screen. Responsiveness and Empathy Liberty shows movies on time, but customers mostly need to wait to get tickets but they can book in advance by Email/Dialog SMS and can obtain the ticket in less than 2 minutes. Assurance To have good relationship with customers Libertys front stage people are ability to speak fluently in three languages and they are very polite with customers, and backstage staffs well trained to perform services for E.g. To be a Libertys main operator needs minimum two year experience as a co operator. Liberty should improve and maintain quality in order to acquire benefits in long run. Price http://www.eapmovies.com/internal/rates-and-show-times/ Management team tries their best not to vary the price of the ticket depending on what movie you watch. Since, there is less crowd attendant the cinema on weekdays; the management has reduced the ticket prices by Rs 20.00. They believe that this is successful to some extent. Marketers must recognize that customer outlays involve more than price paid to seller Traditional pricing tasks: Selling price, discounts, premiums Margins for intermediaries (if any) Credit terms Identify and minimize other costs incurred by users: Additional monetary costs associated with service usage (e.g., travel to service location, parking, phone, babysitting, etc.) Time expenditures, especially waiting Unwanted mental and physical effort Negative sensory experiences Promotion and Educational Liberty Cinema collaborates with other firms for its promotional campaign. Liberty Cinema uses the following Media for their promotional activities. Radio they collaborate with leading radio station and give away movie tickets to lucky winners. Paper Every weekends in all leading newspapers, Liberty Cinema gives away tickets to winner for question that are based on the current movie that is showed at the cinema. TV- With the help of the sister company Liberty Cinema promotes their movies on Swarnawahini providing review of the movie also promoting their service. Facebook Fan Page Depending on the movie that is screened, the promotion depends. Kids Movie- advertisement and posters at schools and also ticket is slashed by 40 % if a group visits. Teens and Adults Promotions at institutes and firms a Since they are located in a metropolitan area, any traveler or passer can easily notice the latest movie. They also have a large Screen providing movie trailers to passer, allowing them to see a glimpse of the movie. Instructional Material This is where the user or consumer is being helped with services that are provided. Liberty Cinema, does provide sign boards for the supplementary services that they provide additionally in case of emergency they will also project it on to the screen. Ex Vehicle Block. Liberty Website, Facebook and newspapers do provide full details the services that a movie fanatic can expect. Process

Improving Writing Needs Essay

Similarly, there had been many studies that seek to show on how to improve the overall capabilities of individual writing particularly among international students. One example is the contribution of Petersen wherein she addressed the needs of international students as far as writing is concerned. She made emphasis on the idea of reaching out and helping international students cope with the challenges of writing. â€Å"If all of us give common messages to international students, making our expectations explicit, we may be able to help them reach higher levels of proficiency in American academic English sooner. † (Petersen, 2008) One of the challenges presented by Petersen as far as student writing is concerned involves international students’ difficulty in coping with timed writing assignments and essays. â€Å"As the complexity of the thinking involved in the task increases and the processing time decreases, grammatical and syntactical forms the student can normally control tend to break down. † (Petersen, 2008) Due to this, the teacher must create effective strategies to enhance writing but at the same time maintaining the challenge of time constraints in the activity. This is just one of the problems elaborated by Petersen in her article. By being constantly aware of these challenges and anticipating the occurrence of the problem, teachers and educators can have an active and firm stand in increasing the competency of international students in the realm of writing. Enhancing Reading Skills Another important facet in the facilitation of education is reading. For students to fully acquire and develop the skills that are given to them in the classroom, effective reading must be made. However, this may seem to be a problem of international students as the pace and degree of learning is halted or slowed due to several constraints. Due to this, teachers must create active scenarios that will enhance student reading capabilities particularly among international students. The study of Brassell and Furtado examines the way vocabulary can serve as a hindrance in the development of better reading for non-English students. These barriers can serve as an impediment for learning and enhancement of information. â€Å"Many barriers prevent English as Second Language learner from grasping new vocabulary, but one of the biggest challenge is the minimal time teachers devote to vocabulary instruction. † (Brassell and Furtado, 2008, p. 110) Several facets of the English language remain to be difficult for international students to understand. By actually helping international students become aware of these and minimizing such occurrence inside the classroom, they can be able to adopt, enhance and develop their reading skills which are necessary in their education. â€Å"Beyond providing students with lots of interesting books, teachers should facilitate a variety of vocabulary activities for their students. † (Brassell and Furtado, 2008, p. 115) Conclusion With these, personal involvement may be a good approach in further enhancing the realm of developing reading and writing skills. International students deserve extra care and attention for they are still adjusting to the current trends of the educational environment. â€Å"Student perceived issues do not always match educator-perceived issues; nevertheless, eliciting information from the students allows them to become part of the solution. † (Lee, 1997, p. 100) It is therefore necessary for every teacher and educational institution to create efficient and effective scenarios that will cater to the needs of international students. By doing these things, the welfare of international students are taken into consideration. Different methods and schemes may have been in place, the action now goes back to educational institutions and teachers to actively take part in the process of developing skills needed by students to actively combat the challenges brought about by society. References Arkoudis, S.(2006) Teaching International Students: Strategies to Enhance Learning in Centre for the Study of Higher Education. [online] Retrieved May 12, 2008 from http://www. cshe. unimelb. edu. au/pdfs/international. pdf Brassell, D. and Furtado, L. (2008) Enhancing English as a Second Language Students’ Vocabulary Knowledge in The Reading Matrix. 8 no. 1 [online] Retrieved May 12, 2008 from http://www. readingmatrix. com/articles/brassell_furtado/article. pdf Koffolt, K. and Holt, S. L. (1997) Using the â€Å"Writing Process† with Non-Native Users of English in New Directions for Teaching and Learning. no. 70 Retrieved May 12, 2008. pp. 53-61 Lee, D. S. (1997) What Teachers Can Do to Relieve Problems Identified by International Students in New Directions for Teaching and Learning. no. 70. Retrieved May 12, 2008. pp. 93-102. Nelson, G. L. (1997) How Cultural Differences Affect Written and Oral Communication: The Case of Peer Response Groups in New Directions for Teaching and Learning. no. 70. Retrieved May 12, 2008. pp. 77-85 Petersen, L. (2008) Writing Needs of International Students. Retrieved May 12, 2008 from http://www. cgu. edu/pages/949. asp

School Art Education in America

Two years ago, students from my middle school†s gifted program had the opportunity to visit Wexner Center for the Arts exhibition on contemporary architecture concentrating on human habitats. Students, after viewing the various exhibits and learning about the architects in docent-led discussions, participated in an activity in which they assumed roles as architects and general contractors in order to create their own habitats. Reluctant at first, they completed their tasks and then answered a list of questions prepared by museum personnel. After reading through the student responses, I discovered that although the students had learned a little about architecture that day, they were deficient in their knowledge of architecture as being more than buildings we live in and use. Students could name several classical architectural styles but were limited in their responses to other areas of the study. In his book Architecture is Elementary, Nathan B. Winters states â€Å"Years of research indicate that the lay public has not grown much beyond the fourth grade level in visual literacy,† (Winters, 1997). It is my intent to search for the best instructional practices to teach architecture to middle school students using an action plan involving my middle school art students, the community of Plain City, selected professional architects, contractors and city planners in order to increase students† knowledge of architecture. I hope to expand student†s knowledge of architectural styles, help develop an appreciation for architecture, study problems of historic structure preservation, and planning. The booklet, Imagine! Introducing Your Child to the Arts, provides parents with methods to introduce children to the arts while encouraging children to imagine. In chapter seven entitled â€Å"Architecture and Children†, it is stated â€Å"Architecture unites culture with perception and technology. † The chapter defines the study of the â€Å"built environment† as architecture, landscape architecture, historic preservation and planning. Describing children as natural builders, the author implores parents to enjoy, admire, and enable children to build forts and other items of play (Donohue, 1997). The booklet provides parents with ideas to use with children starting with their own home, such as, showing them how the plumbing and heating systems work. This booklet is geared for use by parents of children up to third grade. In a final statement the importance of teaching architecture is stressed. The author says â€Å"Many children, in fact, have strengths in the kind of visual, spatial and tactile thinking that are invoked in architectural design and analysis, that they may not be called upon to use in other school subjects. Donohue stresses that being able to think three-dimensionally can be applied to other subjects and life experiences (Donohue, 1997). While this booklet did not specifically pertain to middle school aged students, it supports the need for education in the architectural field. The paper entitled â€Å"Bulgaria and Romania: Lessons† discusses ideas that are intended to increase the cultural awareness of middle school students concerning life in Bulgaria and Romania. Part eight of the paper is a lesson entitled â€Å"Comparison of Architecture. The objective is to â€Å"Enable students to see that the people in Romania and Bulgaria live in a variety of different architectural styles of homes. † (Binger, 1996) The author uses the inquiry method by having American students analyze photographs of homes and towns in Bulgaria and Romania and write a description of the life of a person living in one of the houses. The students were shown pictures of famous buildings in the area and had to be able to name and describe them. This paper includes architecture as one of the areas of study, and in my opinion, the method used was appropriate for middle school students. Architectural Treasures, cover story for â€Å"Arts and Activities,† describes an art lesson for eighth grade students involving slides of famous buildings from the beginning of time to the present concentrating on four cities; Toronto, Philadelphia, Santa Fe, and the author†s hometown, Mechanicsburg, Pennsylvania. After viewing and discussing thirty thousand years of homes, the students created their own architectural structures from clay. Discipline-based instruction was used because the students were not regular art students. This lesson could be, in my opinion, used as part of an action-plan for middle school students. In exploring action research methods, the article by Mary Hafeli describes lessons in which decisions made by the student and teacher involve power struggles and questioning of values by the teacher. Ms. Hafeli asked the question, â€Å"How are judgments about student artworks formed? † (Hafeli, 2000, p 130). She divided her article into the following segments: research framework, setting and participants, and data collection and analysis. All of these areas were supported with relevant citings by well-known authors. Michael Parsons† review of Ms. Hafeli†s article suggests that issues of power in the classroom make a â€Å"Desirable direction for research† (Parsons, 2000). The article discusses action research, which is an area I needed to explore while working on my topic. In her article, Design for Inquiry, Delacruz discusses the importance of students solving problems and states, â€Å"The best teaching methods and strategies are those contributing to a climate that fosters self-confidence and encourages self-inquiry and self-reliance. † She further states, â€Å"When students form their own questions and learn complex thinking processes, that instruction is inquiry-centered. She believes that the inquiry method should be useful for art educators at all levels particularly school-based art teachers. (Delacruz, 1999) A new model of critical inquiry is disclosed by George Geahigan. He states that inquiry means to â€Å"Investigate, to search for knowledge and information. Critical inquiry starts with a personal experience that students have with a work of art. It can be promoted by students exchanging opinions and observations about a work of art, by students comparing and contrasting works of art, and by confronting students with provocative and controversial works of art. (Geahigan, 1999) This method could be applied very well to the teaching of architecture in an action plan using examples of architecture in the community. The authors of Architectural Images Through the Dual Lens of Picture Books and Creative Dramatics, state that, â€Å"The idea of architecture as a meaningful and vitally important part of the student environment was not present in art curricula prior to 1993 and that introducing architectural concepts to children is a relatively new area of the curriculum† (Cleaver, Scheurer, and Shorey, 1993). The authors recognize the integration of architecture education through a comprehensive listing and review of books published about architecture for children. Ways to integrate the ideas were presented in many subject areas. They state that other countries are also interested in incorporating architecture into learning, citing the British project â€Å"Learning to See. † The authors discuss a variety of books that introduce types of houses in various regions of the United States. A suggestion is made that this book could be used to produce a photographic record of children†s homes in their communities to make a classroom book. As this was to be part of my action plan, I was interested to know that this idea had already been implemented. The authors support educating children about architecture stating â€Å"By being sensitized to style and form and function of structure, children may more easily see who we are as a culture as mirrored in our surroundings† (Cleaver, Scheurer, and Shorey, 1993). After the literature review it is my belief that it would be an opportune time to go ahead with my action plan for several reasons, the most important being the enhancement of art education of children in our school district. Plain City is the fastest growing community in the area and is situated next to Dublin and Hilliard in Franklin County. The Big Darby watershed runs through the area and a state of the art suspension bridge is being built literally in my back yard. Housing developments are forming everyday and our students† parents are involved in making decisions about this growth. To teach middle school aged children to be aware of the value of architecture as functional, and hopefully beautiful, will involve a process that I hope to achieve in my action plan. The ideas presented in my research can be incorporated, expanded upon, and evaluated in the proposed plan. It is submitted that the plan will require more definition, research, and fine-tuning in order to implement it. We are all watching a community growing from rural agricultural based, Amish influenced society to becoming participants in the building of a modern extended community. Economics plays a definite role here, but much can be done through art education of middle school students to achieve a social balance.

PRICE Surname Meaning and Family History

Price is a patronymic surname derived from the Welsh ap Rhys, meaning son of Rhys. The given name Rhys means enthusiasm in Welsh. Price is the 84th most popular surname in the United States. Price is also popular in England, coming in as the 47th most common surname. Surname Origin:  Welsh Alternate Surname Spellings:  PRYCE, PRIS, PRYS, PREECE, PREES, PRICE, PREIS, PREUSS Famous People with the PRICE  Surname Leontyne Price  - African-American professional soprano opera singerVincent Price  -  American actorBruce Price  - architect of many of the Canadian Pacific Railways Chà ¢teau-type stations and hotelsCarey Price -  Canadian hockey goaltender for the NHL Montreal CanadiensRichard Price - Welsh philosopherWilliam Price - 19th-century Welsh physician and eccentricFlorence Beatrice Price (born Smith)  -  award-winning African-American  pianist and composer Where is the PRICE Surname Most Common? According to surname distribution from  Forebears, Price is the 1,357th most common surname in the world—found most prevalently in the United States, but most common in Wales based on percentage of the population bearing the name. The Price surname ranks as the 19th most common last name in Wales, 71st most common in England and 82nd most common in the United States. In  1881 the Price surname was most common in southern Wales, especially in Glamorganshire, Brecknockshire, Radnorshire and Monmouthshire. Surname maps from  WorldNames PublicProfiler  also show the Price surname as especially common in Wales, as well as in the West Midlands region of England. Within the United States, Price is most common in the state of North Carolina, followed by South Carolina and West Virginia. Genealogy Resources for the Surname PRICE 100 Most Common U.S. Surnames Their MeaningsSmith, Johnson, Williams, Jones, Brown... Are you one of the millions of Americans sporting one of these top 100 common last names from the 2000 census? Price, Priest, Pryce Surname DNA ProjectThis DNA project is connecting individuals with the Price surname and Welsh derivatives such as  Breece, Breeze, Brice, Bryce, Preece, Preecs, Prees, Priest, Pris, Prys, Reece, Rees, Reese, Rhys, Rice and the German variants Preis and Preuss, who are interested in using both Y-DNA and mtDNA testing to help discover common Price or Pryce ancestors. Price Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as a Price family crest or coat of arms for the Price surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male line descendants of the person to whom the coat of arms was originally granted. Price Family Genealogy ForumThis free message board is focused on descendants of Price ancestors around the world. Search or browse the archives for your Price ancestors, or join the group and post your own Price family query. FamilySearch - PRICE GenealogyExplore over 5.4  million results from digitized  historical records and lineage-linked family trees related to the Price surname on this free website hosted by the Church of Jesus Christ of Latter-day Saints. DistantCousin.com - PRICE Genealogy Family HistoryExplore free databases and genealogy links for the last name Price. GeneaNet - Price  RecordsGeneaNet includes archival records, family trees, and other resources for individuals with the Price  surname, with a concentration on records and families from France and other European countries. The Price  Genealogy and Family Tree PageBrowse genealogy records and links to genealogical and historical records for individuals with the Price surname from the website of Genealogy Today.----------------------- References: Surname Meanings Origins Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997. Back to  Glossary of Surname Meanings Origins